The celebration of Internet Day, on May 17, was a good opportunity to publish some data on how the number of users of this important service in our country in recent years. The list of the digital platforms most visited and used by Peruvians is already known: Facebook, WhatsApp or TikTok? Here we will tell you which one is the best. According to Ipsos, more than 14 million people use the Internet in Peru. This represents 82% of the total urban population.
Peru leads the growth of the digital audience
Peru leads the growth of the digital audience
In this context, many experts have commented
Telegram Number Data on the Internet phenomenon that began in our country in the late 90s. Of course, there are other important factors, such as the recent coronavirus pandemic. But what is certain is that Peru already has the fastest growing digital audience in Latin America.
Albert Díaz, CIO of Certus, states that much of the growth in Internet use in Peru is driven by mobile devices . “Eight out of ten Peruvians access the Internet through their mobile phones or other devices.”
The most used digital platforms in Peru
The most used digital platforms in Peru
According to Díaz, these are the digital platforms that have the most users and greatest popularity in our country:
5. Instagram
40.7% of Peruvians are users of this social network owned by Meta. Surprisingly, it is the second most used news platform in Peru, with 37% of the population considering it their platform of choice.
4. TikTok
The application that has grown the most in recent years, covering more than half of the population (51.2% of Peruvians). It is the third most downloaded application and its target audience is mostly young people (12-17 years old). TikTok is also becoming one of the most used brands for advertising.
3. YouTube
79.9% of Peruvian users use YouTube in some way on the Internet (through mobile devices or computers).
2. WhatsApp
85% of Peruvians have WhatsApp installed on their phones.
1. Facebook
With around 29 million accounts, Facebook is one of the most prominent digital platforms among men. 5 out of every 10 people registered on this social network are men and it continues to be the most used social network.
