Excellent knowledge of Google Analytics

A CM specialist must be able to work with data. Why?  Because good, effective creative ideas do not come from outer space! This aspect is particularly important when creating content marketing strategies. First you carry out analyses, draw conclusions, and only then you let your imagination run wild and come up with out-of-this-world creative ideas. The results speak for themselves. We will be happy to tell you about them.


Do you know who your website users are? Do you know their interests? Do you know what they enjoy and what they prefer to avoid? A good content marketing specialist has all this information in one place because he knows Google Analytics very well! He can extract data from it and prepare customized content based on it.

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It is no secret that the queen of Google Analytics in our team is Gosia Pawłowska  - our Content Marketing Manager. She knows it inside out, thanks to which her projects achieve amazing results!




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Tech-savvy – that is, you are in touch with technology
A CM specialist is a person who is not afraid of technology. He is familiar with various CMSs, HTML, and uses many tools and programs in his daily work. Of course, he is not an IT specialist, but he does not panic when "something is not working", which, contrary to appearances, is not obvious.