Then you click on apply changes These are
the metrics and columns that I recommend you activate. Of course
there are o
ther options, but with
these you can have an overview of
the campaigns and enough in
formation to optimize your advertising strategy. #1 Basic impressions column, but necessary It is used to understand
the reach of your campaign, that is, how many times
the ad has been visible in
the search engine.
Typically in Google Ads, search campaigns have a
Korea Phone Number Data lower
number of impressions compared to display, discovery, PMAX, and video campaigns What
number of impressions is ideal for a Google campaign? There is no established amount to determine if , since it depends on the budget, segmentation, whether by keywords or audiences, geographic location, among other factors. #2 Clicks Column This metric shows how many times people have clicked on your ad. It's useful to know how much interest your ad is generating and how many people not only see it, but also take action by clicking.
Like impressions, the number of clicks a campaign gets will depend on the budget, segmentation, geographic location, type of bid, marketing strategy, among other variables. #3 Average CPC (Average Cost Per Click) It is the average cost of each click on your ads. This metric is important to monitor how much you are spending on average each time someone clicks on your ad. What is the ideal average cost? There is no standard answer, as this largely depends on the product or service being advertised.
