海外扩张时需要注意的 6 个主要领域（

为什么值得出国？
国外的电子商务客户拥有更大的投资组合。让我们添加更多的电子商务客户。更好的互联网普及率、更多的消费者、更频繁的购买都是将业务扩展到国外市场的充分理由。

另一个争论是 2019 年德国客户篮子的 瑞士电话号码数据 平均规模 - 在100 欧元到 499 欧元 之间（欧盟统计局） 。在英国，平均一篮子价格为 117 欧元。根据数据，在波兰大约为 50 欧元 ASM Salesforce 代理机构。

德国电子商务中的购物车尺寸
诊断。1. 德国电商购物篮规模占主导地位。来自：欧盟统计局

到目前为止，出海主要是外国公司（进入我们）或波兰的大型电子商务企业的领域。我们的观察表明，波兰的电子商务——中小企业——也已经做好了2-3年扩张的准备。

海外扩张时需要注意的 6 个主要领域（欧洲）
商店翻译
重要的是要记住商店翻译的最佳质量，以便来自特定国家/地区的电子客户有他或她正在与本地电子商店打交道的印象。我们经常接触到一些客户，他们没有投资专业翻译，而是使用自动翻译机，导致文本的实质性价值较低。糟糕的翻译会导致潜在客户信任度低，从而导致销售额下降和品牌形象不佳。




聘请一位母语人士来翻译或校对译文是值得的。该解决方案需要额外的成本，但确保与其他国家的电子客户进行专业沟通绝对值得。

物流和运输
这些方面都与特定国家的市场规则有关。例如，从波兰到意大利的货物需要很长时间（有时甚至需要 7-8 天才能到达意大利南部）。因此值得考虑本地仓库。

只要我们探索市场并检查可能性，我们就可以初步从波兰发送产品（达到一定数量）。然而，值得确保本地退货地址，以降低客户的退货成本并建立本地品牌的形象。Salesupply 将很乐意提供帮助。

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